Naurture is a brand built around a simple promise, stated in its tagline: Live Better.
CASE STUDY / BRAND IDENTITY
Naurture
A calm, natural identity built around the line “Live Better”.
SilverHost designed the logo and brand identity for Naurture, a brand whose promise is in its tagline: Live Better.
LOGO AND BRAND IDENTITYSilverHost / Kerala- Client
- Naurture
- Sector
- Brand identity
- Service
- Logo and brand identity
THE PROJECT
The client and the challenge
The name needed a wordmark that feels natural and calm without falling back on a leaf icon, and that stays readable at small sizes.
OUR APPROACH
How we approached it
We drew the name as a custom wordmark and looked for one idea inside the letters. Joining the “t” and “u” into a single growing shape gave the mark its character without adding a separate icon.
THE WORK
What we designed
Wordmark
A custom lowercase wordmark with rounded letterforms, where the “t” and “u” join into a single growing shape.
Colour
Deep green for the name, a lighter green for the joined letters and warm gold accents.
Tagline lock-up
“Live Better” set in wide capitals beneath the name, with a version of the logo that works without it.
Source files
Final artwork supplied in vector and image formats, ready for printers and web use.
HOW WE WORKED
From first call to final files
- 01
Discovery
We began with the business, its audience and the competitors it sits beside, and agreed what the identity had to say.
- 02
Concepts
Several original directions were drawn and presented, each shown in real use rather than on a blank page.
- 03
Refinement
The chosen direction was refined with the client: letterforms, spacing, colour and small-size legibility.
- 04
Delivery
Final artwork was delivered in print and screen formats, with colour and usage guidance for anyone applying the logo later.
THE OUTCOME
Where it stands now
Naurture has a wordmark, a colour palette and a tagline lock-up that it can use consistently across print and digital.
- Wordmark
- Colour
- Tagline lock-up
- Source files